How Brand Safety Tech Unintentionally Undermines the News Industry: A Case for Responsible AI

This case study highlights an unintended consequence of brand safety technology, which inadvertently defunds news organizations. This AI incident maps to the Govern function in HISPI Project Cerebellum Trusted AI Model (TAIM).JOIN US For a safer and more trustworthy digital landscape, let's work together on AI governance and ensure harm prevention.

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/136

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.