Unbalanced Representation in Google Image Search: A Case Study on Gender Bias

April 4, 2015

Google Image search data reveals under-representation of women in leadership roles, with the first female 'CEO' image being a Barbie doll among 11 consecutive male CEO images. This AI incident maps to the Govern function in HISPI Project Cerebellum Trusted AI Model (TAIM). JOIN US for contributing to responsible AI harm prevention efforts and promoting safe and secure AI.
Alleged deployer
google
Alleged developer
google
Alleged harmed parties
women

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/18

Data source

Incident data is from the AI Incident Database (AIID).

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McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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