Racist and Sexist Google Ads: Harm Prevention and Guardrails for AI Needed

January 23, 2013

Reports detail how Google AdSense advertisements have displayed sexist and racist results, highlighting the need for trustworthy and safe AI. This incident maps to the Govern function in HISPI Project Cerebellum Trusted AI Model (TAIM). Ready to help shape responsible AI? JOIN US
Alleged deployer
google
Alleged developer
google
Alleged harmed parties
women, minority-groups

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/19

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.