Misrepresentation of AI in Brand Safety: False Claims by Firms Using Keyword Lists Instead of AI
December 6, 2020
Explore the misleading practices of brand safety tech firms, who falsely claimed use of AI while blocking ads using simple keyword lists. This incident maps to the Govern function in HISPI Project Cerebellum Trusted AI Model (TAIM). Ready to help establish safe and secure AI guardrails? JOIN US
- Alleged deployer
- brand-safety-tech-firms
- Alleged developer
- none
- Alleged harmed parties
- news-sites
Source
Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/136
Data source
Incident data is from the AI Incident Database (AIID).
When citing the database as a whole, please use:
McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.
Pre-print on arXiv · Database snapshots & citation guide
We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.