Algorithmic Pregnancy Prediction: A Case Study on Targeted Advertisements and AI Accountability
June 1, 2003
Targeted advertisements for maternity-related items were suggested to a family in Atlanta, allegedly predicting the pregnancy of their teenage daughter. This AI incident raises concerns about algorithmic accuracy and ethical implications, particularly when it comes to sensitive topics like health and privacy. Ready to help shape responsible AI? JOIN US This AI incident maps to the Govern function in HISPI Project Cerebellum Trusted AI Model (TAIM).
- Alleged deployer
- target
- Alleged developer
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- Alleged harmed parties
- target-customers
Source
Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/170
Data source
Incident data is from the AI Incident Database (AIID).
When citing the database as a whole, please use:
McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.
Pre-print on arXiv · Database snapshots & citation guide
We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.