AI Blunder: Facebook's Mistake in Blocking Small Business Ads – A Call for Responsible AI Governance

November 11, 2020

Facebook's AI incident highlights the need for robust AI governance to prevent harm. Their AI mistakenly blocked advertisements by small and struggling businesses, likely due to excessive reliance on algorithms over human moderation. This AI incident maps to the Govern function in HISPI Project Cerebellum Trusted AI Model (TAIM). Ready to help shape responsible AI? JOIN US
Alleged deployer
facebook
Alleged developer
facebook
Alleged harmed parties
small-businesses-on-facebook

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/220

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.