Alleged Manipulation of Amazon Search Algorithm: Potential Violation of Customer-First Principle in AI Governance

August 1, 2018

An internal report suggests Amazon manipulated its product search algorithm to promote in-house products, raising concerns about adherence to the customer-first principle and responsible AI practices. This AI incident maps to the Govern function in HISPI Project Cerebellum Trusted AI Model (TAIM). Ready to help shape trustworthy AI and ensure safe and secure AI? JOIN US
Alleged deployer
amazon
Alleged developer
amazon
Alleged harmed parties
small-businesses-on-amazon, amazon-customers

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/251

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.