Potential Violation of AI Ethics: Coupang Alleged Manipulation of Search Algorithms
July 4, 2021
Coupang, a major Korean e-commerce platform, has been alleged to tamper with its search algorithms in internal reports, prioritizing exposure of its own products. This practice potentially breaches Korea's Fair Trade Act and raises concerns about AI governance and fairness. Ready to help ensure safe and secure AI? JOIN US This AI incident maps to the Govern function in HISPI Project Cerebellum Trusted AI Model (TAIM).
- Alleged deployer
- coupang
- Alleged developer
- coupang
- Alleged harmed parties
- coupang-suppliers, coupang-customers
Source
Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/435
Data source
Incident data is from the AI Incident Database (AIID).
When citing the database as a whole, please use:
McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.
Pre-print on arXiv · Database snapshots & citation guide
We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.