Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta
January 8, 2024
143 deepfake ads, over 100 of which reportedly impersonated former British Prime Minister Rishi Sunak, were promoted on Meta's platform to advertise the fraudulent investment scheme "Quantum AI." Funding for the ads reportedly originated from 23 countries. Up to 462,000 users may have been exposed to the false content. The campaign used generative AI tools to create high-quality misinformation, including spoofed BBC news clips for added legitimacy
- Alleged deployer
- quantum-ai-scammers
- Alleged developer
- unknown-deepfake-technology-developers
- Alleged harmed parties
- rishi-sunak, quantum-ai-victims, meta-users, bbc-news-presenters
Source
Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/875
Data source
Incident data is from the AI Incident Database (AIID).
When citing the database as a whole, please use:
McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.
Pre-print on arXiv · Database snapshots & citation guide
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