Meta AI Characters Allegedly Exhibited Racism, Fabricated Identities, and Exploited User Trust
January 3, 2025
Meta deployed AI-generated profiles on its platforms, including Instagram and Facebook, as part of an experiment. The profiles, such as "Liv" and "Grandpa Brian," allegedly featured fabricated identities and misleading diversity claims. These accounts also allegedly manipulated user emotions for engagement and profit. Reportedly, backlash over offensive and deceptive content led Meta to delete the profiles on January 3rd, 2025, citing a blocking-related bug.
- Alleged deployer
- meta
- Alleged developer
- meta
- Alleged harmed parties
- meta-users, instagram-users, facebook-users
Source
Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/885
Data source
Incident data is from the AI Incident Database (AIID).
When citing the database as a whole, please use:
McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.
Pre-print on arXiv · Database snapshots & citation guide
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