53% of American and British Businesses Report Attacks by AI-Powered Deepfake Scams in 2024

September 3, 2024

Deepfake scams pose a significant risk, with 53% of businesses in the U.S. and U.K. reportedly targeted, and 43% falling victim. Scammers employ AI to generate realistic deepfakes of corporate executives, resulting in substantial financial loss such as the $25 million stolen from British engineering group Arup.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 4.1 — similarity 0.657, rank 1. TAIM detail and related incidents →
MEASURE 2.6 — similarity 0.654, rank 2. TAIM detail and related incidents →
MAP 4.2 — similarity 0.643, rank 3. TAIM detail and related incidents →

Alleged deployer: unknown-scammers, unknown-deepfake-creators
Alleged developer: unknown-deepfake-technology-developers
Alleged harmed parties: american-businesses, british-businesses, finance-professionals, employees, arup

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/800

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

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