Deepfaked Advertisements Using the Likenesses of Celebrities Such as Tom Hanks and Gayle King Without Their Consent
October 2, 2023
Deepfake technology was used to generate video advertisements featuring celebrities. Notable examples include the likeness of Tom Hanks touting a dental plan and another one in which the likeness of Gayle King touts a weight loss product. In each case, the individuals whose likenesses and voices had been deepfaked had not consented to their images and voices being used for the commercials.
- Alleged deployer
- unknown
- Alleged developer
- unknown
- Alleged harmed parties
- wolf-blitzer, tom-hanks, sanjay-gupta, sally-bundock, robin-williams, public-figures, mrbeast, matthew-amroliwala, jesse-waters, ian-hanomansing, general-public, gayle-king, celebrities
Source
Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/606
Data source
Incident data is from the AI Incident Database (AIID).
When citing the database as a whole, please use:
McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.
Pre-print on arXiv · Database snapshots & citation guide
We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.