Microsoft AI Poll Allegedly Causes Reputational Harm of The Guardian Newspaper
October 31, 2023
An AI-generated poll by Microsoft, displayed alongside a Guardian article, inappropriately speculated on the cause of Lilie James's death, leading to public backlash and alleged reputational damage for The Guardian. Microsoft acknowledged the issue, subsequently deactivating such polls and revising its AI content policies.
- Alleged deployer
- microsoft
- Alleged developer
- microsoft
- Alleged harmed parties
- the-guardian, family-of-lilie-james
Source
Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/612
Data source
Incident data is from the AI Incident Database (AIID).
When citing the database as a whole, please use:
McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.
Pre-print on arXiv · Database snapshots & citation guide
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