HISPI Project Cerebellum
AI Incidents

Chatbot for DPD Malfunctioned and Swore at Customers and Criticized Its Own Company

January 18, 2024

DPD's AI chatbot, used for customer service, appeared to malfunction following a system update, leading to inappropriate responses including swearing and criticizing the company. The incident, which became viral on social media, occurred after the chatbot was updated, prompting DPD to disable the malfunctioning AI component.
Alleged deployer
dpd
Alleged developer
dpd
Alleged harmed parties
ashley-beauchamp, dpd

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/631

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.