Facial Recognition Misidentification at New World Westend in New Zealand
April 2, 2024
A facial recognition system at New World Westend supermarket misidentified a Māori woman as a known offender during its trial. The woman was wrongfully accused of trespassing and experienced public embarrassment, raising concerns about racial bias and the technology's accuracy. The supermarket acknowledged its error and apologized.
- Alleged deployer
- foodstuffs, new-world-westend
- Alleged developer
- foodstuffs
- Alleged harmed parties
- te-ani-solomon, maori-community
Source
Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/665
Data source
Incident data is from the AI Incident Database (AIID).
When citing the database as a whole, please use:
McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.
Pre-print on arXiv · Database snapshots & citation guide
We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.