Meta's AI Ad Platform Reportedly Causes Overspending and Poor Performance
February 14, 2024
Meta's automated ad platform "Advantage Plus" caused advertisers to exceed their daily ad budgets. The cost per impressions (CPMs) surged far above the usual. This incident, which persisted into April, affected small businesses with overspending and lack of transparency.
- Alleged deployer
- meta, facebook
- Alleged developer
- meta, facebook
- Alleged harmed parties
- small-businesses, advertisers
Source
Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/696
Data source
Incident data is from the AI Incident Database (AIID).
When citing the database as a whole, please use:
McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.
Pre-print on arXiv · Database snapshots & citation guide
We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.