AI Mistakes Bus-Side Ad for Famous CEO, Charges Her With Jaywalking

An AI-powered bus advertisement inadvertently recognized a prominent executive as a jaywalker, leading to an embarrassing and unnecessary encounter with law enforcement. This incident highlights the need for responsible AI governance and the implementation of guardrails to prevent such errors.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

GOVERN 2.3 — similarity 0.549, rank 1. TAIM detail and related incidents →
MAP 1.4 — similarity 0.545, rank 2. TAIM detail and related incidents →
GOVERN 2.2 — similarity 0.538, rank 3. TAIM detail and related incidents →

AI governance case studies

For forensic AI governance failure analysis (TAIMScore™ case studies), browse Human Signal’s Failure Files™.

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/36

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.