Alleged AI-Generated Deepfake of Western Australia Premier Roger Cook Used in YouTube Investment Scam

November 8, 2025

The Consumer Protection commissioner in Western Australia issued a warning about a deceptive investment scam that employed an AI-generated deepfake video of Premier Roger Cook on YouTube. The manipulated clip, lasting less than 10 seconds and incorporating some genuine footage and voice, falsely depicted Cook endorsing 'low investment, high return' opportunities. Authorities described the scam as 'very scary', emphasizing the need for platforms to address AI-driven frauds.

This incident underscores the importance of responsible AI governance and harm prevention, particularly in areas like deepfakes and investment schemes. For those interested in shaping safe and secure AI practices, join HISPI Project Cerebellum by visiting JOIN US.

Learn more about how this incident maps to the HISPI Project Cerebellum TAIM (Govern) here.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

Alleged deployer
unknown-scammers, unknown-scammers-impersonating-roger-cook
Alleged developer
unknown-deepfake-technology-developers, unknown-voice-cloning-technology-developers
Alleged harmed parties
roger-cook, general-public, general-public-of-australia, general-public-of-western-australia, australian-investors, epistemic-integrity, truth

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1261

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.