Alleged AI-Generated Video Ads Impersonate Bank of Montreal Strategist Brian Belski to Promote Investment Scam

June 12, 2025

A fraudulent investment ad campaign on Meta platforms, including Instagram and Facebook, allegedly used an AI-generated deepfake video of Bank of Montreal Chief Investment Strategist Brian Belski to promote a WhatsApp investment group. This incident underscores the need for trustworthy AI practices in AI governance. HISPI Project Cerebellum TAIM (Govern) offers valuable resources and guidance in this area.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

GOVERN 2.2 — similarity 0.634, rank 1. TAIM detail and related incidents →
GOVERN 1.2 — similarity 0.623, rank 2. TAIM detail and related incidents →
MAP 1.6 — similarity 0.617, rank 3. TAIM detail and related incidents →

Alleged deployer: unknown-scammers, unknown-scammers-impersonating-brian-belski
Alleged developer: unknown-deepfake-technology-developers, unknown-voice-cloning-technology-developers
Alleged harmed parties: brian-belski, bank-of-montreal, general-public-of-canada

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1114

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.