HISPI Project Cerebellum HISPI PROJECT CEREBELLUM

Alleged Deepfake of Whoopi Goldberg Used in Fake Weight-Loss Supplement Ads on Instagram

February 5, 2025

Whoopi Goldberg, a renowned actress and talk show host, alerted viewers of The View to an alarming incident involving deepfakes. Scammers used AI technology to generate her likeness and promote fraudulent weight-loss products on Instagram. It is crucial to note that Goldberg had no association with these ads, which falsely claimed her endorsement of potentially harmful supplements.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

Alleged deployer
unknown-scammers-impersonating-whoopi-goldberg
Alleged developer
unknown-deepfake-technology-developers
Alleged harmed parties
whoopi-goldberg, fans-of-whoopi-goldberg, consumers-misled-by-fraudulent-ads, general-public

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/917

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.