Alleged Deepfake Scam Uses BBC Presenter Naga Munchetty’s Image to Promote Fraudulent Investment Scheme

January 30, 2025

AI technology was exploited in a deepfake scam where manipulated images of BBC presenter Naga Munchetty were used to promote a fraudulent investment scheme. Deceptive ads on social media displayed falsified images of Munchetty, linked to a fake BBC article leading users to a cyber trading website. The incident underscores the importance of responsible AI governance and trustworthy AI practices. For those interested in shaping the future of safe and secure AI, consider joining HISPI Project Cerebellum TAIM (Govern) to help map and manage such incidents.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 1.6 — similarity 0.634, rank 1. TAIM detail and related incidents →
MEASURE 2.10 — similarity 0.628, rank 2. TAIM detail and related incidents →
MAP 4.2 — similarity 0.612, rank 3. TAIM detail and related incidents →

Alleged deployer: scammers-impersonating-naga-munchetty, unknown-scammers
Alleged developer: unknown-deepfake-technology-developers
Alleged harmed parties: naga-munchetty, bbc, social-media-users, fans-of-naga-munchetty

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/924

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.