Brand Safety Tech Firms Falsely Claimed Use of AI, Blocking Ads Using Simple Keyword Lists

December 6, 2020

Brand safety tech firms were found to have falsely claimed the use of AI, instead relying on simple keyword lists to block ads. This incident underscores the importance of trustworthy AI, safe and secure AI practices, and robust governance mechanisms in the AI industry. For those interested in shaping a responsible AI ecosystem and promoting harm prevention through Project Cerebellum's TAIM (Govern), please visit JOIN US. By joining forces, we can establish effective guardrails for AI and ensure that incidents like these are minimized.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MEASURE 2.6 — similarity 0.725, rank 1. TAIM detail and related incidents →
MAP 4.1 — similarity 0.703, rank 2. TAIM detail and related incidents →
GOVERN 6.1 — similarity 0.700, rank 3. TAIM detail and related incidents →

Alleged deployer: brand-safety-tech-firms
Alleged developer: none
Alleged harmed parties: news-sites

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/136

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.