Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta

January 8, 2024

A coordinated deepfake campaign reportedly used AI-generated content to impersonate former British Prime Minister Rishi Sunak and promote a fraudulent investment scheme, 'Quantum AI'. The ads, originating from 23 countries, were seen by potentially 462,000 users on Meta's platform. This incident underscores the need for trustworthy AI governance and harm prevention measures.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 1.6 — similarity 0.611, rank 1. TAIM detail and related incidents →
MEASURE 2.10 — similarity 0.609, rank 2. TAIM detail and related incidents →
GOVERN 2.2 — similarity 0.604, rank 3. TAIM detail and related incidents →

Alleged deployer: quantum-ai-scammers
Alleged developer: unknown-deepfake-technology-developers
Alleged harmed parties: rishi-sunak, quantum-ai-victims, meta-users, bbc-news-presenters

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/875

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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