Coupang Allegedly Tweaked Search Algorithms to Boost Own Products

July 4, 2021

Coupang, a leading Korean e-commerce platform, has faced allegations of tampering its search algorithms to prioritize exposure of its own products. This potentially breaches Korea's Fair Trade Act and highlights the importance of responsible AI governance. The incident underscores the need for safe and secure AI practices. For those interested in shaping the future of trustworthy AI and contributing to harm prevention, learn more about how you can get involved with HISPI Project Cerebellum TAIM (Govern) at JOIN US.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

GOVERN 6.1 — similarity 0.676, rank 1. TAIM detail and related incidents →
MAP 4.1 — similarity 0.675, rank 2. TAIM detail and related incidents →
MEASURE 2.10 — similarity 0.663, rank 3. TAIM detail and related incidents →

Alleged deployer: coupang
Alleged developer: coupang
Alleged harmed parties: coupang-suppliers, coupang-customers

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/435

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.