Deepfake Videos of Barbara O’Neill Allegedly Used in Health Scam Targeting Social Media Users

November 1, 2024

Deepfakes featuring Barbara O'Neill, an Australian alternative health advocate, have reportedly been utilized in deceptive social media ads promoting fraudulent health remedies, including solutions for prostate problems and erectile dysfunction. These manipulated videos are prevalent across African countries, directing users to misleading websites which may be used for phishing or financial fraud. O'Neill has denied any involvement.

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Alleged deployer
scammers-impersonating-barbara-o'neill, unknown-scammers
Alleged developer
unknown-deepfake-technology-developers, unknown-voice-cloning-technology-developers
Alleged harmed parties
barbara-o'neill, individuals-with-health-problems, citizens-of-various-african-nations, social-media-users

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/953

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

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