Deepfaked Advertisements Using the Likenesses of Celebrities Such as Tom Hanks and Gayle King Without Their Consent

October 2, 2023

Recent incidents involve the misuse of deepfake technology to create false advertisements featuring celebrities like Tom Hanks and Gayle King without their consent. These instances underscore the urgent need for trustworthy AI practices, particularly in AI governance. By joining Project Cerebellum, you can contribute to the development of safeguards for AI and help prevent such incidents.

Contribute to the HISPI Project Cerebellum TAIM by helping us Govern these harmful deepfakes and ensure safe and secure AI practices. JOIN US

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 1.6 — similarity 0.623, rank 1. TAIM detail and related incidents →
MEASURE 2.10 — similarity 0.616, rank 2. TAIM detail and related incidents →
MAP 4.1 — similarity 0.607, rank 3. TAIM detail and related incidents →

Alleged deployer: unknown
Alleged developer: unknown
Alleged harmed parties: wolf-blitzer, tom-hanks, sanjay-gupta, sally-bundock, robin-williams, public-figures, mrbeast, matthew-amroliwala, jesse-waters, ian-hanomansing, general-public, gayle-king, celebrities

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/606

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.