Deepfakes of Deceased Indian Politicians for Election Campaigning Are Increasingly Being Deployed

January 23, 2024

During the lead-up to India's 2024 general elections, deepfake videos generated using AI technology have been employed to depict deceased politicians like M. Karunanidhi and J. Jayalalithaa. This misleading practice serves to influence voter behavior and campaign tactics, consequently undermining trust in democratic processes and media credibility.

These incidents underscore the importance of establishing safe and secure AI practices. By joining Project Cerebellum, you can help govern these technologies through our HISPI Project Cerebellum TAIM (Govern) platform to ensure their ethical application and prevent further harm.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 1.6 — similarity 0.620, rank 1. TAIM detail and related incidents →
GOVERN 1.7 — similarity 0.618, rank 2. TAIM detail and related incidents →
MEASURE 2.6 — similarity 0.608, rank 3. TAIM detail and related incidents →

Alleged deployer: dravida-munnetra-kazhagam, dmk, various-indian-political-parties
Alleged developer: muonium, the-indian-deepfaker
Alleged harmed parties: indian-electorate, indian-voters, democracy, electoral-integrity, media-discourse, m.-karunanidhi, j.-jayalalithaa

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/670

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.