Facebook AI-Supported Moderation for Ads Failed to Detect Violating Content

December 8, 2021

AI-aided ad moderation system at Facebook faltered, failing to detect hate speech and content promoting violence in English and Swahili. Such lapses highlight the need for trustworthy AI governance.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MEASURE 2.6 — similarity 0.657, rank 1. TAIM detail and related incidents →
GOVERN 1.1 — similarity 0.649, rank 2. TAIM detail and related incidents →
MAP 1.6 — similarity 0.649, rank 3. TAIM detail and related incidents →

Alleged deployer: facebook
Alleged developer: facebook
Alleged harmed parties: facebook-users-speaking-swahili, facebook-users-speaking-english, facebook-users

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/393

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.