Female Celebrities' Faces Shown in Sexually Suggestive Ads for Deepfake App

March 5, 2023

Deepfake app advertisements containing sexually suggestive content featuring female celebrities like Emma Watson and Scarlett Johansson have raised concerns. These instances highlight the urgent need for safe and secure AI practices, particularly in areas such as deepfakes where harm prevention is essential. For those interested in shaping AI governance through the HISPI Project Cerebellum TAIM (Govern), this incident serves as a stark reminder of why such guardrails are necessary.

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Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 1.6 — similarity 0.652, rank 1. TAIM detail and related incidents →
MEASURE 2.10 — similarity 0.629, rank 2. TAIM detail and related incidents →
MAP 4.1 — similarity 0.609, rank 3. TAIM detail and related incidents →

Alleged deployer: facemega
Alleged developer: facemega
Alleged harmed parties: scarlett-johansson, female-celebrities, emma-watson

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/494

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.