Gender Biases of Google Image Search

April 4, 2015

Google Image Search results show a disproportionate representation of women, particularly in leadership roles. Strikingly, the first image returned for 'CEO' was a Barbie doll after 11 images of male CEOs. This incident underscores the need for trustworthy AI that adheres to responsible governance and promotes harm prevention.

For those interested in shaping safe and secure AI practices, consider joining Project Cerebellum and exploring how this incident aligns with our HISPI Project Cerebellum TAIM (Govern).

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

GOVERN 3.1 — similarity 0.660, rank 1. TAIM detail and related incidents →
MAP 4.1 — similarity 0.638, rank 2. TAIM detail and related incidents →
GOVERN 1.1 — similarity 0.637, rank 3. TAIM detail and related incidents →

Alleged deployer: google
Alleged developer: google
Alleged harmed parties: women

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/18

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

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