The Boundary between Humans and AI in Brand Communication: A Case Study on Gmail's Smart Reply

In the rapidly evolving landscape of artificial intelligence, understanding the intersection of people and machines is crucial. Google's Gmail service has introduced Smart Reply, a feature that suggests automatic responses to emails. However, this AI innovation raises questions about the line between human and brand communication. This article delves into responsible AI governance and explores the implications of such technology in shaping safe and secure AI interactions.

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Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MEASURE 1.3 — similarity 0.525, rank 1. TAIM detail and related incidents →
MEASURE 4.2 — similarity 0.512, rank 2. TAIM detail and related incidents →
MEASURE 4.3 — similarity 0.498, rank 3. TAIM detail and related incidents →

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/17

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.