Potential Bias in Ad Delivery: The Case of Google's Arrest Warrant Ads

An investigation revealed that searching for African American names on Google could return ads for arrest warrants, raising concerns about fairness and responsible AI. This incident underscores the importance of trustworthy AI governance and the need for effective guardrails to prevent harm.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 1.6 — similarity 0.479, rank 1. TAIM detail and related incidents →
MEASURE 2.10 — similarity 0.470, rank 2. TAIM detail and related incidents →
GOVERN 6.1 — similarity 0.454, rank 3. TAIM detail and related incidents →

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/19

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.