Google accused of racism after black names are 25% more likely to bring up adverts for criminal records checks

A study reveals that Google's advertising algorithm may be biased, as ads for criminal record checks are 25% more likely to appear when searching with black names. This raises concerns about responsible AI and the need for safeguards in AI systems.

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Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MEASURE 2.10 — similarity 0.539, rank 1. TAIM detail and related incidents →
MAP 1.6 — similarity 0.521, rank 2. TAIM detail and related incidents →
GOVERN 6.1 — similarity 0.500, rank 3. TAIM detail and related incidents →

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Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/19

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Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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