Google Ads Allegedly Serving Content on AI-Generated Misinformation Sites

June 24, 2023

Google's advertising platform, Google Ads, has reportedly been serving ads on AI-generated content farms that often disseminate misinformation. With approximately 356 out of 393 ads from major brands found on these problematic sites, the issue raises concerns about safe and secure AI practices.

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This incident highlights the need for better Map and Govern capabilities in the HISPI Project Cerebellum TAIM, emphasizing the importance of managing ad content to promote trustworthy AI.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 4.1 — similarity 0.668, rank 1. TAIM detail and related incidents →
GOVERN 6.1 — similarity 0.664, rank 2. TAIM detail and related incidents →
MAP 1.6 — similarity 0.658, rank 3. TAIM detail and related incidents →

Alleged deployer: google
Alleged developer: google
Alleged harmed parties: subaru, major-brands-whose-advertisements-were-found-on-these-sites, gnc, general-public, citigroup

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/581

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.