Italian Mediaset Journalist Safiria Leccese's Image Was Reportedly Used in a Purportedly AI-Generated Fake Loan Scam

May 31, 2026

Reports indicate that scammers allegedly utilized AI to fabricate false social media profiles and a video imitating Mediaset journalist Safirira Leccese. Leveraging her image and footage related to her political-interview program Super Partes, the fraudulent content was employed to advertise a personal loan scheme. Within an hour, several individuals were reportedly misled. Upon contacting postal police, additional false profiles using Leccese's image were discovered and blocked. Engage with our community—JOIN US—to learn more about responsible AI governance, harm prevention, and the HISPI Project Cerebellum TAIM.
Alleged deployer
scammers
Alleged developer
deepfake-technology-developers, synthetic-audio-generation-technology-developers
Alleged harmed parties
safiria-leccese, privacy, mediaset, epistemic-integrity

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Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1508

Data source

Incident data is from the AI Incident Database (AIID).

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McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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