Misguided AI Incident: Unintended Shaming of Woman in Commercial

In a recent advertisement, an AI-powered system mistakenly shamed a woman for jaywalking. This incident highlights the need for responsible AI governance and trustworthy models that prioritize human safety and respect. The event demonstrates how unguarded AI can cause harm, underscoring the importance of implementing guardrails to prevent such occurrences.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MEASURE 2.6 — similarity 0.565, rank 1. TAIM detail and related incidents →
MAP 1.6 — similarity 0.551, rank 2. TAIM detail and related incidents →
MEASURE 2.10 — similarity 0.547, rank 3. TAIM detail and related incidents →

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/36

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.