Kalibrate Fuel Pricing Allegedly Enabled California Gas Station Operators to Coordinate Higher Pump Prices

June 22, 2022

Major gas station operators in California allegedly used Kalibrate Fuel Pricing to automate pump prices using competitor data and reduce price competition.

A June 2026 complaint said the AI-based system increased gasoline prices by as much as 30 cents per gallon where adoption was widespread. Through an examination of industry practices, some experts have suggested that such coordinated pricing could be a form of anticompetitive behavior, prompting calls for greater regulation of the fuel pricing market.

The incident highlights the need for responsible AI practices in industries with significant price and supply chain impact, and underscores the importance of ensuring that AI systems are transparent, accountable, and aligned with guardrails for AI.  Contributors—[JOIN US]—to learn more about the implications of this incident and how to promote trustworthy AI practices.
Alleged deployer
marathon-petroleum, 7-eleven, speedway, eg-america, bp-products-north-america, travelcenters-of-america, walmart, sam's-club, circle-k, albertsons-companies, gas-station-operators, fuel-retailers
Alleged developer
kalibrate, algorithmic-pricing-system-developers, software-developers
Alleged harmed parties
california-gasoline-purchasers, california-drivers, drivers, road-users, consumers, retail-gasoline-market-competition-in-california, general-public, general-public-of-california

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Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1559

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.