HISPI Project Cerebellum HISPI PROJECT CEREBELLUM

Korean Internet Portal Giant Naver Manipulated Shopping and Video Search Algorithms to Favor In-House Services

October 6, 2020

The Korean Fair Trade Commission (FTC) has announced a 26.7B KRW penalty against Naver, Korea's internet portal giant, due to manipulation of shopping and video search algorithms. The favoritism towards its own online shopping business aimed at boosting market share is under scrutiny as it raises concerns about safe and secure AI practices. This incident underscores the importance of adherence to responsible AI governance, especially in areas like search engines where bias can have significant impacts. For those interested in shaping the future of AI governance and preventing harm, we invite you to explore more at JOIN US. To understand how incidents like this map to HISPI Project Cerebellum TAIM (Govern), visit our platform.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

Alleged deployer
naver
Alleged developer
naver
Alleged harmed parties
naver-customers

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/191

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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