Exploring Online Ad Delivery Bias: The Case of Latanya Sweeney and Racial Discrimination

Investigating the role of AI in advertising, Dr. Latanya Sweeney uncovers potential racial bias in online ad delivery. This research highlights the importance of responsible AI governance and trustworthy AI models for ensuring fair and safe digital experiences.

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Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/19

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.