Meta's AI Ad Platform Reportedly Causes Overspending and Poor Performance

February 14, 2024

The Meta ad platform, 'Advantage Plus', reportedly led to advertisers exceeding their daily budgets and experiencing high cost per impressions (CPMs). These issues, ongoing in April, particularly impacted small businesses. This incident underscores the need for safe and secure AI practices in advertising, emphasizing the relevance of the HISPI Project Cerebellum's AI governance efforts.

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Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MEASURE 2.6 — similarity 0.695, rank 1. TAIM detail and related incidents →
MAP 3.2 — similarity 0.690, rank 2. TAIM detail and related incidents →
MEASURE 4.3 — similarity 0.681, rank 3. TAIM detail and related incidents →

Alleged deployer: meta, facebook
Alleged developer: meta, facebook
Alleged harmed parties: small-businesses, advertisers

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/696

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.