Purported AI Deepfake Reportedly Impersonated Thai PBS World Anchor and Miss Universe CEO in Fraudulent Investment Video

June 24, 2025

An alleged deepfake video, utilizing AI-generated visuals and synthetic speech, purported to show Thai PBS World anchor Doliyana Bunnak and Miss Universe Organization CEO Anne Jakkraphong Jakrajutatip. The clip, which appeared to originate from a June 24, 2025 broadcast of Thai PBS World Tonight, was circulated on Facebook with misappropriated news logos and likenesses. This incident highlights the need for safe and secure AI practices and raises concerns about reputational harm and potential financial fraud.

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Alleged deployer
unknown-scammers-impersonating-doliyana-bunnak, unknown-scammers-impersonating-anne-jakkraphong-jakrajutatip, unknown-scammers
Alleged developer
unknown-deepfake-technology-developers, unknown-voice-cloning-technology-developers
Alleged harmed parties
thairath-tv, thai-social-media-users, thai-pbs-world, thai-facebook-users, investors-in-thailand, general-public-of-thailand, epsitemic-integrity, doliyana-bunnak, anne-jakkraphong-jakrajutatip

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1254

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

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