Purported AI-Generated Advertisements Reportedly Falsely Depicted Lee Ji-hye Endorsing Food and Clothing Products

June 17, 2026

Purported AI-generated advertisements reportedly circulated online using South Korean singer and broadcaster Lee Ji-hye's likeness to falsely promote food and clothing products. Lee reportedly said she had no connection to the advertisements and warned followers not to click associated links or make purchases. No confirmed consumer losses were identified in available reporting.

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Alleged deployer

scammers, scammers-impersonating-lee-ji-hye, online-advertisers

Alleged developer

deepfake-technology-developers, synthetic-media-generation-technology-developers, synthetic-video-generation-technology-developers, synthetic-audio-generation-technology-developers

Alleged harmed parties

lee-ji-hye, fans-of-lee-ji-hye, general-public, general-public-of-korea, epistemic-integrity, social-media-users, youtube-users

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Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.