HISPI Project Cerebellum HISPI PROJECT CEREBELLUM

Purported Deepfake Endorsements Reportedly Used to Promote Fraudulent Health and Investment Products in Montenegro and Bosnia and Herzegovina

December 24, 2025

Deepfake videos and images, allegedly featuring Montenegrin MP Vladimir Dobričanin and other public figures, were reportedly used in ads on Facebook and Instagram to promote fraudulent health products and investment schemes. The misuse of these deepfakes, potentially causing harm while evading timely platform enforcement, underscores the importance of trustworthy AI governance. Visit JOIN US for more information on how Project Cerebellum is working towards safer AI practices through its HISPI TAIM initiatives.

In this case, our database highlights the need for greater Map and Measure efforts in ensuring responsible AI governance to prevent such incidents.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

Alleged deployer
unknown-scammers-impersonating-montenegrin-public-figures, unknown-scammers-impersonating-bosnian-public-figures, unknown-scammers, nearest-edge, limited-charm, digital-edge
Alleged developer
unknown-voice-cloning-technology-developers, unknown-image-generator-developers, unknown-deepfake-technology-developers
Alleged harmed parties
vladimir-dobricanin, petar-ivanovic, people-seeking-medical-advice, general-public-of-montenegro, general-public-of-bosnia-and-herzegovina, general-public, epistemic-integrity, elderly-individuals, drazen-zivkovic

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1338

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.