HISPI Project Cerebellum HISPI PROJECT CEREBELLUM

Purported Deepfake Facebook Advertisement Reportedly Used Bulgarian Actor, Director, and Playwright Kamen Donev's Likeness to Market Joint-Pain Product

May 4, 2024

An advert on Facebook, allegedly AI-manipulated, utilized footage of Bulgarian actor, director, and playwright Kamen Donev. The ad is claimed to have overlaid fabricated audio and doctored lip movements to promote a purported joint-pain product. A presumably fake article, mimicking a Bulgarian news outlet, was linked in the advertisement, directing users to an online sales funnel for a product said to be unavailable through pharmacies. This incident underscores the need for responsible AI governance and highlights potential misuses of AI technology. Through JOIN US, contribute to HISPI Project Cerebellum TAIM to help prevent such incidents and foster trustworthy AI development.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

Alleged deployer
unknown-scammers
Alleged developer
deepfake-technology-developers, synthetic-audio-generation-technology-developers
Alleged harmed parties
people-seeking-medical-advice, kamen-donev, epistemic-integrity, general-public, general-public-of-bulgaria

AI governance case studies

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Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1463

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

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