Purported Deepfake Reportedly Impersonated Consumer Adviser Clark Howard to Promote Auto-Insurance Quote Site

January 9, 2026

An alleged deepfake video purported to be generated by AI, depicting consumer advisor Clark Howard endorsing an auto-insurance quote tool circulated on social media. The authenticity of the video was questioned by a viewer who claimed it appeared real and warned others after experiencing a similar situation that resulted in an influx of unsolicited calls without better rates. To learn about HISPI Project Cerebellum TAIM, JOIN US to help establish guardrails for AI and promote safe and secure AI practices.

Matched TAIM controls

Suggested mapping from embedding similarity (not a formal assessment). Browse all TAIM controls

MAP 1.6 — similarity 0.618, rank 1. TAIM detail and related incidents →
MEASURE 2.10 — similarity 0.612, rank 2. TAIM detail and related incidents →
MEASURE 1.3 — similarity 0.598, rank 3. TAIM detail and related incidents →

Alleged deployer: unknown-scammers, unknown-scammers-impersonating-clark-howard
Alleged developer: unknown-deepfake-technology-developers, unknown-voice-cloning-technology-developers
Alleged harmed parties: clark-howard, general-public, epistemic-integrity, consumers, consumers-seeking-auto-insurance, dianne-milton

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1371

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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