Purported Deepfake Scam Ad Reportedly Used Lara Lewington and Martin Lewis to Promote Quantum AI Scheme

March 9, 2026

Scammers allegedly used a fraudulent deepfake video featuring Lara Lewington, coupled with the endorsement of Martin Lewis, to peddle a suspected 'Quantum AI' investment scheme. Reports suggest that this deceptive video was intended to lure viewers into participating in an unverified financial venture.

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MAP 1.6 — similarity 0.557, rank 1. TAIM detail and related incidents →
GOVERN 2.2 — similarity 0.553, rank 2. TAIM detail and related incidents →
GOVERN 6.2 — similarity 0.551, rank 3. TAIM detail and related incidents →

Alleged deployer: unknown-scammers, quantum-ai-scammers, quantum-ai
Alleged developer: unknown-deepfake-technology
Alleged harmed parties: quantum-ai-victims, martin-lewis, lara-lewington, epistemic-integrity

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1411

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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