HISPI Project Cerebellum HISPI PROJECT CEREBELLUM

Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

October 25, 2025

Beginning around October 2025, a campaign allegedly utilized AI-generated videos and cloned voices of prominent public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly experienced difficulties in resolving cancellations and refunds, with some encountering unexpected charges or shipments after making modest purchases. This incident raises concerns about the misuse of AI technology for deceptive marketing practices and highlights the need for enhanced guardrails and responsible AI governance. …through JOIN US.

Matched TAIM controls

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Alleged deployer
scammers, scammers-impersonating-bill-gates, scammers-impersonating-sanjay-gupta, scammers-impersonating-anderson-cooper, scammers-impersonating-bruce-willis, deepfake-creators
Alleged developer
deepfake-technology-developers, synthetic-media-generation-technology-developers, synthetic-video-generation-technology-developers, synthetic-audio-generation-technology-developers
Alleged harmed parties
consumers, people-seeking-medical-advice, victims-of-deepfake-enabled-fraud, scam-victims, people-with-alzheimer's-disease-and-their-families-and-caregivers, people-with-dementia-and-their-families-and-caregivers, bill-gates, anderson-cooper, sanjay-gupta, bruce-willis, social-media-users, facebook-users, celebrities, public-figures

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Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1564

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.