Purported Oprah Deepfake Reportedly Induced Utah Woman to Buy Misrepresented Weight Loss Supplements

August 12, 2025

A Utah resident, Lisa Swearingen, alleges that she was deceived into buying an ineffective weight loss supplement after viewing online ads featuring a fake Oprah Winfrey endorsement. Upon receiving the product, Ms. Swearingen discovered that its main component was actually turmeric instead of the advertised formula.

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MEASURE 2.10 — similarity 0.567, rank 1. TAIM detail and related incidents →
GOVERN 6.2 — similarity 0.552, rank 2. TAIM detail and related incidents →
MAP 1.6 — similarity 0.551, rank 3. TAIM detail and related incidents →

Alleged deployer: prozenith, unknown-scammers, unknown-advertisers
Alleged developer: unknown-deepfake-technology-developers, unknown-voice-cloning-technology-developers
Alleged harmed parties: lisa-swearingen, oprah-winfrey, people-seeking-medical-advice, people-seeking-weight-loss-supplements, epistemic-integrity

Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1408

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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