HISPI Project Cerebellum HISPI PROJECT CEREBELLUM

Purported Philip Morris-Backed AI Tool Reportedly Generated Responses Opposing Stricter EU Tobacco Rules

May 19, 2026

Philip Morris International reportedly promoted a "Your Voice Your Choice" tool that allegedly generated first-person responses for an EU call for evidence on tobacco regulation. Investigators reportedly linked hundreds of submissions to the tool and found that it allegedly largely steered users toward arguments against stricter rules, sometimes by purportedly adding points they had not selected.

Matched TAIM controls

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Alleged deployer
philip-morris-international, tobacco-companies, information-manipulation-actors
Alleged developer
philip-morris-international, tobacco-companies, ai-assisted-public-consultation-response-generator-developers, large-language-model-developers
Alleged harmed parties
epistemic-integrity, european-commission, general-public, general-public-of-the-european-union, participants-in-european-commission-public-consultations, democratic-integrity, public-consultation-integrity, public-health

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Source

Data from the AI Incident Database (AIID). Cite this incident: https://incidentdatabase.ai/cite/1590

Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

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