Alleged AI-manipulated medical scam exploiting Bulgarian TV host's likeness

January 17, 2024

An advertisement, allegedly manipulated by AI, circulating online seemingly uses the likenesses and altered media of popular Bulgarian television host Simeon Ivanov and physician Spas Spaskov. The duo has reportedly denied any involvement with the unregistered product, described in reports as ineffective.

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Alleged deployer

unknown-scammers

Alleged developer

unknown-voice-cloning-technology-developers, unknown-deepfake-technology-developers

Alleged harmed parties

spas-spaskov, simeon-ivanov, people-seeking-medical-advice, general-public-of-bulgaria, general-public, epistemic-integrity

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Data source

Incident data is from the AI Incident Database (AIID).

When citing the database as a whole, please use:

McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. In Proceedings of the Thirty-Third Annual Conference on Innovative Applications of Artificial Intelligence (IAAI-21). Virtual Conference.

Pre-print on arXiv · Database snapshots & citation guide

We use weekly snapshots of the AIID for stable reference. For the official suggested citation of a specific incident, use the “Cite this incident” link on each incident page.